Fello.ai
project overview
I worked on this project to help bring Fello’s new AI to life through motion. This was one of the longest and most challenging projects I’ve worked on. The goal was to translate a complex, AI-driven product in the real estate space into something clear, engaging, and easy to understand. I focused on building scenes that balance clarity and visual interest — using motion to guide attention, simplify information, and make the technology feel accessible. Every transition and interaction was designed to support the idea of intelligence working seamlessly in the background. This is a selection of what I consider the strongest moments from the project — a glimpse into how we shaped a complex system into something intuitive and visually compelling.
client
Fello.ai
studio
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my role
Creative Direction, Motion Design
year
2025






