Performance Dashboard
An explainer for Fello, a platform for real estate teams, built around one thing: the dashboard. It was the first in a series of films, each one promoting a specific part of the platform.
Client ↓
Fello.ai
Studio ↓
Creative Partners
Creative Direction ↓
Eliseu Junior
Team ↓
Eliseu Junior, Seth Hulewat
Context
Fello's product lives on screens full of contacts, scores and metrics. This first film had one job, which was to put the client's dashboard at the center, and to keep it dynamic enough to hold the attention of whoever was watching.
Outcome
The answer was 3D. I tilted lists, stacked emails and moved through the data in space, turning a dashboard into a film that keeps changing from one scene to the next.
