Modular Marketing
An explainer for Fello about modularity: how one brand becomes a website, a mobile version and a set of email templates. It is part of a series promoting specific parts of the platform, with each piece called up by a simple request.
Client ↓
Fello.ai
Studio ↓
Creative Partners
Creative Direction ↓
Eliseu Junior
Team ↓
Eliseu Junior, Seth Hulewat
Context
Fello gives real estate teams many ways to reach a client from the same platform. The brief was to explore that modularity: a regular site, a version adjusted for mobile, and email templates ready to be used.
Outcome
I structured the film as a conversation, with short prompts that bring in landing pages, dashboard modules and email templates as building blocks. It ends on the idea that holds them together: every touchpoint, perfectly branded.
